When using any Pay-Per-Click campaign always keep in mind the destination page. The destination page is the page that shows after you click on the ad.

Here's a quick suggestion: Always reinforce your Pay-Per-Click ad. For example, if your ad says "Sale on shirts" make sure your destination page says the same thing in an obvious place. This reinforces the ad and encourages your customers to proceed. Also, put a call to action or instructions near your message. A lot of times clients click on the ads, then don't know what to do next. So, tell them to buy.